Daffodil Day
Yellow is the new green this August
Put away your green shopping bags for a month and spice up your shopping life with
a bright yellow carry bag this August to help raise funds for cancer.
Coles is releasing a limited edition yellow reusable shopping bag in time to support
this year’s Daffodil Day – the annual fundraising event of Cancer Council Australia
– so you can be environmentally aware and fashion conscious at the same time.
The vibrant bags feature white daffodils and will be a welcome splash of bright
spring colour this winter. Available from 28 July until 31 August, all profits from
the sale of the bags will go towards Cancer Council Australia’s efforts in research,
education and patient support programs.
Daffodil Day on Friday 22 August is the largest merchandise-based fundraising event
of its kind in the southern hemisphere. The daffodil is the international symbol
of hope for all touched by cancer, and Daffodil Day aims to help change attitudes
about cancer and to support those with the disease and their loved ones.
Coles customers have raised more than $5 million for Cancer Council Australia through
Daffodil Day since 1996.
This year, the aim is to beat last year’s total of more than $950,000 with the sale
of the yellow bags, daffodils and Daffodil Day merchandise in stores. You can also
make a donation to Cancer Council Australia at Coles check-outs.
The yellow bags are available at all participating stores for $2 each. With only
150,000 being released, you’ll have to get in quick to go yellow, lighten the look
of grocery shopping and raise money for Daffodil Day.
To learn more about the
Cancer Council Australia visit their website.
